This article provides a simple walk-through on how to set up a Google My Business page for your company.

Having a Google My Business page is vital for local search as it incorporates your location on Google Maps and serves the user all your business information making it easier for customers to find you.

How to add your business to Google?

“How to set up a Google My Business page,” I hear you ask. This is quite straightforward and will take you approximately 25 minutes to complete. First of all you will need a Google account. If you don’t have one, just click here to create a Google account. Once you have created one, head over to Google My Business sign in and click the green START button in the top right.

The next step is a quick and easy process of filling out all your business info. You can add vital information like; location, opening times, phone numbers, website url, industry category, etc. This business information can be changed at any time via your Google business dashboard.

Keep on top of any changes to your business e.g. phone numbers, address and opening hours. Be vigilant about Bank Holiday dates as you don’t want to be showing as open if your shop is closed on these days. Update these times for Christmas and Easter. 

Once this information has been completed your listing will remain unpublished until you activate your account. Just click on the ‘verify’ button and follow the steps to authenticate your page.

Google will send you a unique code via post or via telephone to authenticate your listing with them. They do this to make sure you are the owner of the business. Please note that if you authenticate via telephone you must provide a landline with no extension options.

After you have authenticated your Google My Business listing, you will now start to appear in local searches based upon the information you provide on your listing and the category which you have selected for your industry.

Adding photos and your branding to your Google My Business Page

You want your Google My Business listing to stand out so go ahead and add some branding and photos which represent your company. There are options to add a company logo and if you have a shop front or office, you can add photos of this. Its all part of making it easier for Google users to find your business.

Adding Posts to your Google My Business listing

Posts are bite-sized chunks of information for visitors to see. You can add posts about new products or company news using ‘what’s new’ or you can add an ‘event’. You can even list your existing ‘products’ and add your latest ‘offers’.

To add a post on your Google company listing, you just need to click ‘posts’ on the left side of your dashboard. A box will appear which you can add your content to. Please be aware that your post needs to be between 100 and 300 words to be published.

Once you’ve added the text for your Google My Business post, you can then make it pretty by adding a photo.

The final thing to consider for adding your post is to add a button which will give the user an extra option and then take them to a url. You can choose from one of the following buttons:

  • Book
  • Order online
  • Buy
  • Learn more
  • Sign up
  • Get offer

How to manage your Google reviews?

Your Google My Business listing will allow customers to leave reviews about your products and services. When a customer leaves a review you will receive an email to alert you. You can then login to your Google My Business dashboard to manage these reviews.

As the owner of your listing you can reply to these reviews. There are three tabs at the top of this page which indicates how you want to view the reviews. You can list ‘all’ the reviews or you can view the ‘replied’ reviews and the ‘haven’t replied’ reviews. By default the reviews will be sorted by date, but you can change this to ‘sort by highest rating’ or ‘sort by lowest rating’.

It’s good practice to keep on top of your Google reviews as this is an indicator that you take customer service very highly.

The importance of a Google My Business page for online visibility

If you are a small business owner, your Google My Business page is very important to you. Your GMB page will help customers find your products and services.

For more information about how to improve search visibility please read my advice article about how to improve local search for your business on Google.

If you require any further advice on your Google business page listing or you require a page management service, please contact me here.

Have a great day,
Stu Young – @stuyoso